-
05.17.12
iMedia Connection
10 companies driving the SoLoMo revolution
Introduction SoLoMo. It's not a typo, nor is it an entirely new concept. A mashup of social, mobile, and local, SoLoMo is perhaps best understood... More... -
05.17.12
iMedia Connection
The new definition of KPI: Keep people ignorant
Your measurement department has almost certainly discovered the current religion in digital measurement: Don't overload on numbers. The key to... More... -
05.17.12
iMedia Connection
7 potential pitfalls of gamification
Although gamification can be an excellent tool for engaging consumers, there are a few caveats of which to be wary. A common criticism of... More...
Eldorado Stone
