Marketing Resources
Latest Resources
  • 07.02.09

    Folio

    279 Magazines Shuttered in the First Half

    Report: New launches can't keep up with folding titles. More...
  • 07.02.09

    Folio

    Targeting the 'Gamma' Woman

    Meredith launches new marketing product to include print. More...
  • 07.01.09

    Folio

    UPDATED: Access Intelligence Undergoes Significant Reorg

    A severe drop in advertising revenue has forced Access Intelligence, the Rockville, Maryland-based b-to-b publisher in the aviation, energy and chemical markets, this week to undergo a 5.8 percent reduction in More...
  • 07.01.09

    Folio

    So, What Business Are You In?

    Integrated. Engaged. Customer focused. We’ve all heard the buzz words but what do they actually mean? A little more than halfway through the worst year in the publishing industry in recent memory, just about everyone has gotten the message that we need to do things differently. More...
  • 07.01.09

    Folio

    Custom Publishing Case Studies

    It’s been one of the strongest areas of magazine publishing and a source of growth for independent publishers looking for a new revenue stream. But even custom publishing hasn’t been immune to the downturn—spending on custom publishing fell 20 percent in 2008, according to the Custom Publishing... More...
  • 07.01.09

    Folio

    Magazine M&A: Waiting to Rise from the Dead

    There were 129 Media Transactions in the first quarter of 2009, down 36 percent from the first quarter of 2008, according to media banker the Jordan, Edmiston Group. Deal values, meanwhile, plummeted 91 percent to a combined $1.3 billion. More...
  • 07.01.09

    Folio

    ‘Moribund’ Q2 Ready for M&A Bounce-Back

    Media bankers The Jordan, Edmiston Group today released their first half 2009 M&A report. As expected, the numbers aren’t particularly glowing, but there are pockets that, while still down from same period last year, are seeing some legitimate activity, particularly in the online media segment. More...
  • 07.01.09

    Folio

    Hammock Builds Social Network for SNAP Conference

    Project: SNAP ConferenceLaunched: March 2009Custom Shop: Hammock Inc. For association publishers—whose mission is social by definition—the concept of an online community is not only natural—it’s vital. More...
  • 07.01.09

    Folio

    A Small Publisher Finds Success With A Custom Division

    Buffalo Spree Publishing, a publisher of city and regional titles for Western New York, began its custom division seven years ago. More...
  • 07.01.09

    Folio

    Cleveland Clinic Looks To Augment Custom Mag with Aggressive Web Strategy

    Project: Cleveland Clinic Magazine, ClevelandClinicHealth.comClient: Cleveland ClinicCustom Shop: The Magazine Group More...
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Frank
Frank Anton
CEO Hanley Wood, LLC

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Media and Marketing's Influence on Buyers of Building Products

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